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The people behind
8 in 10
Americans live paycheck to paycheck
Friedman, Zack, “78% of Workers Live Paycheck to Paycheck.” Forbes.com, January 11, 2019
Americans lack access to credit
Hamdani, Kousar, et al. “UNEQUAL ACCESS TO CREDIT The Hidden Impact of Credit Constraints.” NewYorkFed.org, 2019
We strive to provide the right solutions for our customer.
Purpose Financial customers are middle-income, educated, hard-working people with good financial track records.
Through numerous customer interviews, we identified their unique loan usage, their desired tools and resources and their thoughts about loans and money. We continually use customer insights to guide us towards solutions that meet their changing needs. Our customers have both commonalities and differences — from the importance of family in their lives to their acquired wisdom around loans — that led to our unique customer categories:
Doing Their Best
This customer is trying their best to get ahead — they rarely waste money or splurge — but simply do not make enough money. They are deeply motivated to improve their financial situation and hope to someday achieve more.
Even in tough times, they believe it will eventually be worth it.
They sacrifice comfort, time and happiness for loved ones.
They prefer to get to know their lender.
Once in a While
This proud, hard-working customer is deeply driven to improve their current financial situation, but occasionally has financial hardship. They would rather take a loan than dip into their savings.
They believe hard work will help them achieve financial stability.
They are always striving, often working more than one job to improve their current situation.
They understand their budget and work hard to stay in control.
The Way of Life
This customer has limited resources and insufficient funds. Loans are seen as supplemental income used to cover monthly expenses. They experience stress but have accepted their current state.
They are always pulling resources and finding ways to make it work.
They are pessimistic that their financial situation will ever improve.
They are always worrying about how to make ends meet.
This customer has a steady source of income and uses a loan to make up for unexpected expenses or poor budgeting. They have little stress when taking out a loan because they are confident they can pay it back.
They are rarely worried about their finances and live a comfortable life.
If things go sideways, they will be able to easily get and pay off a loan.
Because they have a steady income, they may budget loosely, resulting in the need for a loan.
Meet some of the customers we serve.
What our customers think about their experience with us.
They are considerate and understanding of real-life situations and work to help solve any issues before they can become problems.
I’ve been a customer for years and the personnel have always treated me with courtesy and respect. They have been there for me when banks have not.
I am so fortunate to have your help in my life. You have helped me in so many ways, and I appreciate your support whenever I’m low on funds to help get me through the month.
Every question that I asked was answered in layman’s terms so I could completely understand the terms and conditions without having to wonder if there would be any “hidden fees” down the line. There was zero judgment passed, and the customer service was outstanding!
…application is secure, and I got approved within minutes. I definitely would recommend them. So if you run into unexpected bills, which we all do, and you need money with an affordable repayment plan and low rate, I’m glad I did.